Starbucks is seeing a lot of success with their mobile app and are rolling out a same delivery service in some select cities. It's not a surprise to learn that their app for advance orders making your drinks ready to pick up when you arrive at your local branch is proving popular but I wonder how many people will pay for a coffee same day delivery service. In fact I've got a lot of questions.
The pricing threshold has yet to be established but insiders expect that a benchmark around $5 per delivery is being targeted and naturally there will be very specific delivery zones. In many cities that I've visited there seems to be a Starbucks on almost every corner so again I'm not convinced about the inherent value of urgent delivery service.
It's been announced that same day delivery guinea pig city for Starbucks will be Portland, Oregon with service expected to start in about a month's time. We'll probably know soon after that whether the idea is going to be replicated in other high-density cities or quietly shelved.
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