If you haven't yet used the app-based taxi and transportation service Uber chances are you know someone that has. The rise of the company since 2009 has been nothing short of accelerated and today they offer service in over 200 cities in 53 different countries around the world. With a sales model conceived around the Uber app for smartphones, the application allows customers to reserve a vehicle plus driver from their fleet to book a ride and track the whereabouts of the car.